THINK INSIDE THE BOX
is a collection of my thoughts on the creative process, communications and living a life of ideas. These are my opinions and not necessarily those of my employer or clients.

CREATIVITY TWEETS
MY TWEETS

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ABOUT CREATIVITY PRESENTATIONS

“[John is] one of the most accomplished presenters in his field.  His presentation was filled with surprising insights and delivered with a fine balance of poise and passion. John was lively and entertaining while providing valuable, thought-provoking content. He was a hit at our conference.” 

— Mark Klein, Vice President, Corporate Communications and Marketing
Catholic Healthcare West, San Francisco

 

“Exceeded my expectations”

 — 77% of evaluation respondents
Philanthropy Midwest Conference, Kansas City

 

“Everyone loved you!”

— Michelle Davis, Executive Director, Council on Philanthropy
Philanthropy Midwest Conference, Kansas City

 

“John Armato’s ‘Think Inside the Box’ presentation was not only informative but engaging and very entertaining. His training session received kudos from staff at all levels and disciplines. He provided clear direction for conducting productive brainstorming sessions, and the guidelines and processes he provided have already helped drive more fruitful idea generation across our organization.”

— Lydia Canizares, EVP Group Marketing and Talent Officer
Healthcare Consultancy Group, New York

 

“John is a fabulous presenter and creative strategist. He has several presentations, including ‘Think Inside the Box,’ that my staff enjoyed at a communications council meeting I hosted. The presentations are inspirational and helped people in my group think differently about their work.”  

— Melanie Tolley, Senior Communications Executive
Chicago

 

“People are still talking about your how much they enjoyed your presentation last month!”

— Heather Senter, Greater Fort Worth PRSA
Fort Worth

 

“What a knocked out show! Your presentation at the TPRA/PRSA seminar in San Antonio was wonderful. You were beyond wonderful. Comments and e-mail response to the TPRA office are all rave reviews.”

— Henry M. Stewart, Texas Public Relations Association
San Antonio

 

“Your presentation was a hit! In fact, I think you received the best feedback results I’ve ever seen!”

— Program Coordinator, PRSA, Greater Kansas City Chapter
Kansas City

 

“John, as an observer, I can say that I have heard 98 percent of what you said at one point or another but never pulled together in such a dynamic way. It is one of the two “holy shit” presentations I have seen in my professional life. Great stuff.”

— John Feld, Public Relations Executive
Minneapolis

 

ABOUT PLAN-WRITING PRESENTATIONS

“This is the single best presentation on plan writing that I’ve seen in my career.”

— Amy Kull, Senior Vice President
Ketchum PR, San Francisco

 

“John led a super training session on writing strategic plans; it was far and away the clearest, most valuable training on strategic plan development that I had ever attended.”

— Dave Tager, President, Tager Associates
New York

 

“Armato’s enthusiasm was contagious and the concrete examples really helped to illustrate what he was teaching.”

— Evaluation form comment from an annonymous participant
Fleishman-Hillard San Francisco

 

ABOUT FACILITATING BRAINSTORMS

“John’s process created a space where creativity and logic could come together. The result was great ideas we could actually put into action.”

— Mark Siegel, Executive Director, Media Relations, AT&T’s wireless unit
(speaking of brainstorm for the launch of the iPhone)
San Antonio

 

“A huge thanks to you for driving the Big Idea process. Folks around the office raved about it.”

— Fleishman-Hillard Visa account team
San Francisco

 

ABOUT MESSAGE LABS

“We’re so appreciative of your expertise and willingness to help us keep moving the mission of the college forward. … The data presented really provided us with a much needed time of reflection as well as a reminder of why we’re doing what we’re doing.  I can’t speak for everyone else, but I can say that I walked away from last night with a renewed sense of purpose and understanding.”

 Amy L. Lenting
Director of Admissions & Retention
VanderCook College of Music
Chicago

 

“Take a problem long viewed as intractable in our nation: the homelessness of our most vulnerable neighbors living long term on the streets and languishing in shelters. Add key elements of change:  data-driven strategies, innovation, new government and business partners, and unprecedented results in reducing numbers. With professional skill, creative presence, and an unfailing spirit of service, John engaged a diverse set of political leaders and innovators to craft the proof points for a new message: homelessness can be ended.”

Philip F. Mangano
President and CEO
The American Round Table to Abolish Homelessness
Former Executive Director, U.S. Interagency Council on Homelessness (2002-2009)
Washington, DC

 

“Two years ago, the Food Bank For New York City merged with another organization and adopted a plethora of new services and programs that significantly impacted our organization’s identity. Fleishman-Hillard’s Message Lab helped us to identify our strengths and gave us the tools to better communicate about ourselves. John Armato engaged our staff and board members in a dynamic and rewarding message development process that helped us craft a clear, succinct and powerful position statement. Working with Mr. Armato and Fleishman-Hillard was an incredible opportunity for the Food Bank For New York City and one I would recommend highly to other organizations.”

Lucy Cabrera, Ph.D., CAE, President and CEO
Food Bank For New York City
New York City

 

“John has a unique, compelling and creative approach to developing clear, concise messages that resonate both among our employees and our clients. John possesses a rare talent for insight and creativity that ultimately strengthened our company message and vision. For that, we are very grateful!”

Elizabeth Fassberg, Owner
Eat Food
New York City

 

“We hired John to work on a branding project including a name change for the Center for Practical Bioethics (formerly Midwest Bioethics Center). It was a challenging assignment. He created a process that was inclusive and thorough. Our board unanimously approved the final recommendation.”

Linda Ward, Executive Vice President and COO
Center for Practical Bioethics
Kansas City

 

ABOUT KEYNOTE SPEAKING

“I was most impressed with John Armato’s address to the graduates [Why Teaching Music Matters]. It surpassed most of the many commencement addresses that I have had occasion to hear.  His was a focused theme on a specific audience and he excelled.”

— Robert J. DeYoung MWS, attendee at VanderCook College of Music commencement
Chicago

 

ABOUT CUSTOM-DESIGNED WORKSHOPS

“You gave so much really valuable information in a succinct manner. Your animated presentation style coupled with your obvious passion for ‘telling the story’ makes you an outstanding presenter. I hope you’ll return next semester.” 

— Susan D. Finke, Director, Women’s Entrepreneur Program,
Avila College, Kansas City

 

“Thank you, Mr. Armato. I am a more competent communicator because of my three hours with you. This is the only workshop that I have attended in three years that I gave the highest marks to in all areas. I appreciate your using my time well.” 

— Evaluation form comment from an annonymous participant, Communications Workshop for
Shawnee Mission Public Schools Elementary Principals
Shawnee, Kansas

 

“Many great ideas that I can use immediately.”

“More information presented and absorbed than in four years of undergraduate school! Thanks, John!”

— Evaluation form comments from two annonymous participants, Communications Workshop for
VanderCook College of Music’s “Mecca” program for existing music educators
Chicago

 

 

Click here for even more nice things people have said about me …