A Tiny Way to Make a Big Point

IN MY “THINK INSIDE THE BOX” creativity training sessions I frequently talk about a variety of techniques for posing questions that generate focused but productive brainstorms. One of these techniques is “Dramatize and Showcase.” Most of the time this approach leads to ideas that depend on increasing the physical size of something, producing a broad sweep of activity, highlighting scope and details or otherwise amplifying whatever the issue or product in question is. Recently, though, I was reminded of how effective reducing the scale of something can be in dramatizing it.

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