Absurdity: Steve Leveen's Doorway to Innovation

FIRST IN A SERIES A Guest Essay by Steve Leveen, CEO and Co-Founder of Levenger WHEN THINKING ABOUT HOW PRODUCTS MIGHT BE DIFFERENT I like to imagine absurdities. I like to imagine the worst way to solve a problem. Imagine something you know couldn’t possibly work. But then, just for fun, pretend it does work and a few years from now you’re explaining in to someone who is standing beside you agog. Okay, let’s see if I can give an example …

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