Magic, Maynard and Marketing

I WAS 18 YEARS OLD, skipping a few spring days from my freshman year in college to perform magic for the Diemakers, Inc. trade show booth in Detroit’s Cobo Center. I’d spent the day combining sleight of hand with sales pitches to entice purchasing reps into the booth. Theoretically, after three ropes of different lengths mysteriously became the same length and a chosen card was revealed to be the only one in the deck with the Diemakers name on the back, the reps from Ford or wherever would be primed for the Diemakers sales team to convince them to buy part of their brake assemblies from the company. In reality, the booth across the way with the models on roller skates seemed to be attracting more attention.

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