Sing a Song of Security

ROCKDOTROCK IS A COOL NAME, no doubt about it. But I’ll be curious to see how cool the reaction is from consumers to Symantec’s experiment with what it’s calling “the world’s first adverband.” The band comprises five professional musicians from New York and the songs are written by them and the computer virus protection company’s ad team, The Night Agency. According to Adweek.com “RockdotRock sings and plays original songs … about the dangers of Internet fraud.”

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