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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Thu, 29 Jul 2010 20:35:38 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Think Inside The Box</title><subtitle>Blog</subtitle><id>http://www.thinkinside.biz/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.thinkinside.biz/blog/"/><link rel="self" type="application/atom+xml" href="http://www.thinkinside.biz/blog/atom.xml"/><updated>2010-07-12T20:26:19Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Brainstorm It and Rent It: "Who Knew That Was PR?" Sets Sail</title><category term="Brainstorm"/><category term="PR"/><category term="PR"/><category term="The &quot;Who Knew That Was PR?&quot; Files"/><category term="imagine"/><category term="john armato"/><category term="sail"/><category term="tall ship"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/7/12/brainstorm-it-and-rent-it-who-knew-that-was-pr-sets-sail.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/7/12/brainstorm-it-and-rent-it-who-knew-that-was-pr-sets-sail.html"/><author><name>John Armato</name></author><published>2010-07-12T20:10:37Z</published><updated>2010-07-12T20:10:37Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<strong>ONE OF THE THINGS I LOVE ABOUT PR</strong> is that we tend to think if we can imagine it, it exists somewhere, someone specializes in it, there&#8217;s an organization for it, or it can be made for you. Case in point for the latest installment of our &#8220;Who Knew That Was PR?&#8221; series. Someone in a brainstorm had to have said &#8220;I know! Let&#8217;s rent a Tall Ship!&#8221;
]]></summary></entry><entry><title>Voila! "Who Knew That Was PR?" Loves a Good Milk Bath</title><category term="PR"/><category term="PR"/><category term="Paris"/><category term="The &quot;Who Knew That Was PR?&quot; Files"/><category term="celebrities"/><category term="john armato"/><category term="milk"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/6/28/voila-who-knew-that-was-pr-loves-a-good-milk-bath.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/6/28/voila-who-knew-that-was-pr-loves-a-good-milk-bath.html"/><author><name>John Armato</name></author><published>2010-06-28T15:48:07Z</published><updated>2010-06-28T15:48:07Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<strong>CELEBRITIES ARE PART AND PARCEL OF MANY BRANCHES OF PR.</strong> It wasn&#8217;t long in my own career before I was carrying Henry Bloch&#8217;s suitcase around New York City, having dinner with Frank &#8220;Catch me if You Can&#8221; Abagnale, and pissing off Martha Stewart.
]]></summary></entry><entry><title>"Who Knew That Was PR?" Heck, Who Knew That Was a Midge?</title><category term="PR"/><category term="PR"/><category term="The &quot;Who Knew That Was PR?&quot; Files"/><category term="jjohn armato"/><category term="midge"/><category term="public relations"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/6/21/who-knew-that-was-pr-heck-who-knew-that-was-a-midge.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/6/21/who-knew-that-was-pr-heck-who-knew-that-was-a-midge.html"/><author><name>John Armato</name></author><published>2010-06-21T22:16:36Z</published><updated>2010-06-21T22:16:36Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<strong>OUR LOOK INTO A DAY IN THE LIFE OF PR CONTINUES.</strong> Installment No. 3 asks &#8220;What the heck IS a midge anyway?
]]></summary></entry><entry><title>"Who Knew That Was PR?" Continues</title><category term="PR"/><category term="PR"/><category term="The &quot;Who Knew That Was PR?&quot; Files"/><category term="john armato"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/6/14/who-knew-that-was-pr-continues.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/6/14/who-knew-that-was-pr-continues.html"/><author><name>John Armato</name></author><published>2010-06-14T15:41:43Z</published><updated>2010-06-14T15:41:43Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<strong>WELL, THIS DOESN&#8217;T HAPPEN EVERY DAY.</strong> Our second installment from the &#8220;Who Knew That Was PR&#8221; files is a one-of-a-kind. My schedule this week looks awfully boring by comparison, but I think I like it like that. This incident made for a great cocktail party story, but a lousy day at work, I&#8217;m sure.
]]></summary></entry><entry><title>A Cup, a Swap, a Genius and More ...</title><category term="Chipotle"/><category term="Creativity"/><category term="Genius Grants"/><category term="MacArthur Foundation"/><category term="TED Conference"/><category term="Thinking"/><category term="Willy Wonka"/><category term="clothing swap"/><category term="combination"/><category term="jjohn armato"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/6/10/a-cup-a-swap-a-genius-and-more.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/6/10/a-cup-a-swap-a-genius-and-more.html"/><author><name>John Armato</name></author><published>2010-06-10T23:45:05Z</published><updated>2010-06-10T23:45:05Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p><strong>I WAS PART OF A GREAT PRESENTATION TO A CLIENT</strong> today that reminded me just how true it is that <a href="http://www.thinkinside.biz/introduction/">all ideas are new combinations of existing elements</a>. As we presented our program concepts I made a few mental notes about our sources of inspiration. I found the list quirky, cool and kind of interesting and thought you might too. Here are the top five items on the list:</p>
<p style="text-align: center;"><span class="full-image-inline ssNonEditable"><span><img style="width: 680px;" src="http://www.thinkinside.biz/storage/Idea%20Composite.jpg?__SQUARESPACE_CACHEVERSION=1276217045800" alt="" /></span></span></p>
]]></summary></entry><entry><title>Introducing the "Who Knew That Was PR?" Files</title><category term="ED"/><category term="PR"/><category term="PR"/><category term="The &quot;Who Knew That Was PR?&quot; Files"/><category term="interviews"/><category term="john armato"/><category term="sex"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/6/4/introducing-the-who-knew-that-was-pr-files.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/6/4/introducing-the-who-knew-that-was-pr-files.html"/><author><name>John Armato</name></author><published>2010-06-04T17:48:58Z</published><updated>2010-06-04T17:48:58Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<strong>THE PROFESSION OF PUBLIC RELATIONS CAN BE HARD TO EXPLAIN</strong> to people. It&#8217;s a big field and people tend to think of it as being all about media relations or stunts or crisis communications. That&#8217;s certainly a big part of PR, but there&#8217;s a lot we do that people might find surprising. So, I recently asked several colleagues for examples of real moments in their careers that would shed a little light on what a day in the life in PR can include. What I got back ranges from silly to touching to surprising to fascinating.
]]></summary></entry><entry><title>The creative fun and power of questions</title><category term="Brainstorm"/><category term="Creativity"/><category term="Halleluiah chorus"/><category term="Music"/><category term="Tips and Techniques"/><category term="monks"/><category term="questions"/><category term="shifted point of view"/><id>http://www.thinkinside.biz/blog/2010/3/18/the-creative-fun-and-power-of-questions.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/3/18/the-creative-fun-and-power-of-questions.html"/><author><name>John Armato</name></author><published>2010-03-18T18:41:21Z</published><updated>2010-03-18T18:41:21Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p><strong><span class="full-image-float-left ssNonEditable"><span><img style="width: 260px;" src="http://www.thinkinside.biz/storage/Monks.jpg?__SQUARESPACE_CACHEVERSION=1268940823784" alt="" /></span></span>I&#8217;M A BIG BELIEVER IN THE POWER OF QUESTIONS</strong> as tools to identify, break and create patterns, which can lead us to new ideas. I recently came across a video that&#8217;s been available on YouTube for the past year or so, but was new to me. I can&#8217;t swear that this delightful and creative idea began with a question, but it sure seems to me the underlying question is &#8220;How would monks who have sworn a vow of silence sing a song?&#8221;</p>
]]></summary></entry><entry><title>Facebook: When the Invited Guests Bring a Soapbox</title><category term="Brown"/><category term="Facebook"/><category term="Massachusetts"/><category term="Obama"/><category term="Social Media"/><category term="exchange of ideas"/><category term="intellectual harassment"/><category term="john armato"/><category term="soapbox"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/1/20/facebook-when-the-invited-guests-bring-a-soapbox.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/1/20/facebook-when-the-invited-guests-bring-a-soapbox.html"/><author><name>John Armato</name></author><published>2010-01-21T04:04:40Z</published><updated>2010-01-21T04:04:40Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<div class="UIComposer_InputArea UIComposer_InputArea_Base">
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<div id="c4b57d1335259c44d1b6ab_input" class="Mentions_Input"><span class="full-image-float-left ssNonEditable"><span><img style="width: 125px;" src="http://www.thinkinside.biz/storage/The Facebook Soapbox.jpg?__SQUARESPACE_CACHEVERSION=1264048783493" alt="" /></span></span><strong>I KNOW THE EVENTS IN MASSACHUSETTS</strong> yesterday were significant. And I know that that was good news for some and bad news for others. &#8230; But the past couple of days I&rsquo;ve been inundated with intensely political Facebook posts that either assume I agree with them or don&rsquo;t care if I don&rsquo;t &#8212; which is thoughtless at best and callous at worst. This isn&rsquo;t the first time it&rsquo;s happened. Depending on the news of the day or the events in someone&rsquo;s personal life, we&rsquo;ve all seen spikes of this sort of thing on our walls. This time is was political. Another time it might have been religious. Yet another time, cultural, racial, sexual, who knows. I like all of my friends and respect their many, many differences. And I&rsquo;m happy to entertain a point of view other than my own. But when occasional sharing turns into tedious proselytizing, it ceases to be an exchange of ideas and instead becomes a sort of intellectual harassment.</p>
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]]></summary></entry><entry><title>Preparing for constraints was part of recording jazz CD</title><category term="Claudette Stone"/><category term="Creativity"/><category term="Jazz"/><category term="Music"/><category term="Time"/><category term="Time"/><category term="click track"/><category term="creative process"/><category term="drums"/><category term="jazz singer"/><category term="john armato"/><category term="music"/><category term="recording"/><category term="temp"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2010/1/16/preparing-for-constraints-was-part-of-recording-jazz-cd.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2010/1/16/preparing-for-constraints-was-part-of-recording-jazz-cd.html"/><author><name>John Armato</name></author><published>2010-01-16T19:34:31Z</published><updated>2010-01-16T19:34:31Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p><strong><span class="full-image-float-left ssNonEditable"><span><img src="http://www.thinkinside.biz/storage/claudettestone2.jpg?__SQUARESPACE_CACHEVERSION=1263670638580" alt="" /></span></span></strong>&#8220;<strong><a href="http://www.cdbaby.com/cd/ClaudetteStone2">CLAUDETTE</a></strong>&#8221;<strong> BY WONDERFUL JAZZ SINGER <a href="http://www.claudettestone.com/">CLAUDETTE STONE</a></strong> is now available on <a href="http://www.cdbaby.com/cd/ClaudetteStone2">CD Baby</a>. If you like jazz standards, light Latin, and ballads, you should like this very much. Click over to <a href="http://www.cdbaby.com/cd/ClaudetteStone2">CD Baby to preview</a>. While you&#8217;re there, read the liner notes for an interesting story about how the recording grew. Unlike most recordings, drums (<a href="http://www.johnarmatodrums.com" target="_blank">yours truly</a>) were added last. Matching tempos was a challenge, but I&#8217;m pleased with the result. In fact, it was a real-life example of something I&#8217;ve written about frequently on this blog: <a href="http://www.thinkinside.biz/display/Search?searchQuery=constraints&amp;moduleId=4745642">creative constraints</a>.
]]></summary></entry><entry><title>Answer: These are things that lead us to meaning. Question: What are questions?</title><category term="Communication Studies"/><category term="Creativity"/><category term="George Carlin"/><category term="John Powell"/><category term="Language"/><category term="Meaning"/><category term="Other Boxes"/><category term="Thinking"/><category term="UMKC"/><category term="University of Missouri-Kansas City"/><category term="Walter Murrish"/><category term="Writing"/><category term="creativity"/><category term="john armato"/><category term="journalism"/><category term="other boxes"/><category term="think inside the box"/><id>http://www.thinkinside.biz/blog/2009/12/30/answer-these-are-things-that-lead-us-to-meaning-question-wha.html</id><link rel="alternate" type="text/html" href="http://www.thinkinside.biz/blog/2009/12/30/answer-these-are-things-that-lead-us-to-meaning-question-wha.html"/><author><name>John Armato</name></author><published>2009-12-30T19:58:36Z</published><updated>2009-12-30T19:58:36Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><strong><img style="width: 225px;" src="http://www.thinkinside.biz/storage/Jerry%20Other%20Boxes%20with%20edge.jpg?__SQUARESPACE_CACHEVERSION=1262203191557" alt="" /></strong></span></span><strong>SECOND IN A SERIES<br />A Guest Essay by Jerry LaMartina, Freelance Journalist and Editor</strong></p>
<p>DR. WALTER MURRISH WAS A KIND AND INSIGHTFUL SOUL. I owe my choice of a major in college in large part to him.</p>
<p>He taught the introductory class in&nbsp;<a href="http://web2.umkc.edu/degrees/Cm.html">Communication Studies at the University of Missouri-Kansas City</a> the summer I took it. I&rsquo;d been searching for a major &#8212; English? Psychology? Philosophy? &#8212; I didn&rsquo;t know. I was interested in them all but fully seized by none of them.</p>
<p>Dr. Murrish was at the time an emeritus professor of Communication Studies at UMKC. &#8230; He cited a scholar in the field who&rsquo;d said: We know ourselves to the degree we disclose ourselves to others.&#8221; &#8230; I knew instantly that this was my chosen major.
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