|
JOHN ARMATO IS A SENIOR PARTNER, CREATIVE
STRATEGIST, and past Global Co-Chair of the Consumer
Marketing Practice Group at Fleishman-Hillard International
Communications, dividing his time between New York and
Sacramento. He is a marketing communications veteran who
provides strategic counsel for corporate, nonprofit, and
association clients. Known as an excellent writer and creative
thinker, he helps organizations position their brands, develop
their messages, and effectively tell their stories so that they
can achieve their business objectives. He helps guide the
development of major programs for a variety of clients and
account teams throughout Fleishman-Hillard's global network.
Armato also designs and delivers professional development
programs related to the creative process, plan development
and writing. A substantial part of his time is spent designing
and running brainstorm sessions for clients. Some of his
clients have included Hallmark, H&R Block, Visa, The Iams
Company, Dunkin’ Brands, Subway Restaurants, Universal
Orlando Resort, Teva Neuroscience, Novartis, MedImmune
Genentech, the Egyptian Tourism Authority, U.S. Potato
Board, National Association of Insurance Commissioners,
Catholic Healthcare West, The Principal Group,The Wharton
School, and the United States Interagency Council on
Homelessness.
Armato has a diverse communications background — including
journalism, advertising, graphic design, and public relations —
that has yielded work recognized with dozens of honors
(including two Silver Anvils) from a wide range of professional
organizations.
A popular speaker, Armato has been featured at a variety of
professional conferences and in the Public Relations Society
of America’s teleseminar series. His “THINK INSIDE THE BOX”
creativity session, "Unnecessary Confusion" plan writing
session, and “Smart Words, Passionate Words” writing session
are in demand across the Fleishman-Hillard network and
among its clients.
As a professional musician, one-time magician, and career
writer, Armato has always been passionate about creative
pursuits and the creative process. You can read more about
Armato at his personal site, and stay up on his current
musings at his blog.
|
|
